Although rubber keychains are a great idea, using them smartly is still necessary. Choosing the right rubber keychains ensures that your business is positioned to be seen by the right people, in the right places.
Remembering what your goal is with your new rubber keychain is important. Depending on whether you want to introduce people to your business, remind them about you, or sell more of your products, you might use different items.
Once you've made your choice, remember not to be too much of a cheapskate. A good budget will make sure you don't go over what you can afford to spend, but once you've made the budget, use the money for fewer, better made rubber keychains rather than more pieces of junk. A product that is destroyed by normal usage doesn't give a good impression of your business.
Along with making sure the items themselves are durable, make your logo and name appropriate to the product. Don't try to put your entire logo on an item too small to contain it -- people won't bother to read the tiny print and your promotional item is suddenly not too promotional. Websites will usually fit, and are a great idea -- people often research companies online.
The right people to give your rubber keychain to fall into two camps: people who have already purchased items, and people who might purchase items. Current customers who do repeat business with you will definitely benefit from a rubber keychain that keeps them thinking of you when it's time to reorder their product. People who might become customers will be more likely to remember you when they do go to order their item, if they have one of your rubber keychains in hand.
To belay some of the cost of these promos, ask the supplier or manufacturer of the rubber keychain if they would consider reducing their cost to you if you agree to also have their company logo appear on the product.
Rubber keychains, even used correctly, will still lose you money at first. But the hope is, over time, the customers you gain using them will increase revenues and benefit the company overall. This is a successful strategy for many companies, and it can be for yours, too.
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