The idea is that companies need to gain name recognition somehow and rubber keychains are an easy and lasting way to expose your company's name to others and to help potential customers remember your business above your competitors.
Here is an example, I have a client who handed out rubber keychains at there annual conference of there?s, well we are now organizing the second year for them and they still have clients using rubber keychains, not only does this help the individual to stay loyal to the service provider it also helps them to remember the business, now not only does the user of this item get to see the rubber keychains but everyone over the last year who has seen this rubber keychain is now a potential customer, therefore increasing brand recognition.
Essentially meaning that a rubber keychains doesn?t just appear once and then is forgotten similar to an advertisement in a magazine, what it means is that your business gets continual exposure for the life of the Promotional Product just from one item. So essentially the more rubber keychains you can give away to potential or current clients and or customers, the more you increase your business exposure within the community and the more you increase you client base.
Business travelers surveyed by APPA at a local airport showed that more than 70% of these travelers had received a rubber keychain of some kind within the last 12 months.
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