2014年2月22日星期六

The psychological impact of rubber keychains

Naturally, you would like your company or brand name to receive greater recognition. The more often people will come in contact with your brandname, the chance that they will rember your brand is much larger.

A greater brand recognition, how can you realise?

Promoting your company can be done in many different ways. Maybe the first thing where you think about is adverstisements in magazines or newspapers. But also TV commercials are well known as advertising possibilities. Of course, there is a price tag attached to this. There is a big chance that you will reach (parts of) your target group but the contact is just for a second (very short). By that stage, will you have accomplished what you intended to?

With promotional items you are guaranteed a long promotional period

A very good alternative which is much appreciated is giving a rubber keychain, printed with your logo or company name. Choose a rubber keychain which is suitable for your target group. The fastest way to achieve your goal is with rubber keychains that get used a lot. After all, users of rubber keychain with an imprint will constantly remind you when they are using the keychains. They will remember your name and when they need something in the future they will think about you. Therefore, you can view giving rubber keychains as relatively inexpensive advertising.

Promotional gifts and business gifts are held on to

Various studies have shown that you can attract the attention of your client, associate or target group by giving them a rubber keychain. Ninety percent of rubber keychains received are kept for longer than a year, and most recipients know who gave them the keychain. You can never achieve this by way of advertisements. Equally beneficial is the fact that by giving rubber keychains you are promoting yourself effectively.


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